How to make the most of a small exhibition stand

Not everyone can afford an all-singing all-dancing exhibition stand. But just because you have a small stand doesn’t mean you can’t pack a punch. You don’t need to spend thousands of pounds to make your presence felt. You just need to be clever. If space is at a premium it focusses the mind and forces you to think about the layout, the lighting, the furniture and making the most out of what you’ve got.

Plan your exhibition stand

Long before you go to your exhibition, you should be planning your space. First, draw up an accurate scale layout. Then, make a list of all necessary pieces of furniture such as desks, chairs etc. Use the space intelligently. Without cramming everything into one corner, open the space up and make it look inviting. Small stands won’t allow for unnecessary equipment and everything you take or hire must serve a vital purpose, so think carefully about what you want to achieve at the exhibition.

Use furniture intelligently

You want to create a feeling of space and to give visitors as much room to move around as possible, so you don’t want your stand cluttered with excess pieces of furniture. There are an increasing number of manufacturers and retailers of modular, multipurpose and intelligent furniture including tables and chairs that sit neatly together, head-level storage, counters with bar stools with storage fitted underneath, displays with integrated digital display screens, sofas with storage underneath, stackable seating which can be stored to one side when not in use, overhead branding and banner displays.

Be bold with your graphics

If you only have a small exhibition space, how can make sure that you get noticed? The first step is to be imaginative with your stand graphics. Without making them too busy, use the walls to promote your brand and brand colour. The main colours should create a feeling of space without being too stark, be bold without being too garish or in-your-face. You could use high-level branding to rise up above the stand or hang branded suspended banners from the ceiling or gantries to attract attention from across the exhibition hall.

Get your lighting right

You’ve taken the effort to make your exhibition stand as attractive, informative and intriguing as possible in order to pull in delegates and customers, so to make sure that you raise awareness of your brand, product, graphics or key message, it’s vital that you get the lighting right. In an exhibition hall crammed with visitors and competing exhibition stands, you need to be smart with your lighting. Exhibition stand lighting should be subtle and effective, a floodlight to cause an overall positive mood whilst spotlights highlight particular aspects whether a newly-launched product or an eye-catching graphic. And, if you can, always opt for LED lighting. They use less energy, last longer, don’t get hot (you’ll be grateful in a small space)and are more environmentally-friendly.

Smart man with glasses in black and whiteTom Rigby, Author

For over 20 years, Tom Rigbyhas helped businesses across the UK to find their voice and communicate their messages, in print and online, whether they want to generate sales, attract customers, inform stakeholders, educate the public or persuade them to join a cause. He is a published author and occasional contributor to a number of publications. www.tomrigby.com

More Tips...

European Union General Data Protection Regulations

The GDPR is designed to help all of us have more control over our personal data, and how is it used.

 

Who does the information GDPR apply to?

Data subjects, being all visitors and users of any website who are members of the European Union, and therefore who submit personal data. MODEX Ltd is the data processor and data controller of this site. You can find out more about this law here.

Privacy Policy

Effective from 25th May, 2018

This Privacy Policy sets out how we use and protect information that you may provide when you use this website.  Your privacy is protected and important to us. If you provide identifiable personal information it will only be used to help us fulfil your project requirements.

MODEX Ltd is the company who collects any personal data submitted through modexuk.com

We may update this policy periodically, please check this page to ensure that you are in agreement with any changes.

What We Collect

Personal information, basically any data that can be used to identify or contact you is collected so we can service your requirements.  This could include your name, business name, address details, email, telephone numbers, or information pertaining to your exhibition stand requirements. You may also at times be asked to leave a message about your enquiry or project brief. Websites also collect your IP address through the use of Cookies (find out more about cookies below).

If you opted-in to our mailing list, you may receive occasional emails on important updates or service information. You have the right to opt-out or and have any personal details removed at any time, please email Estelle Hope: [email protected]

What We Do With The Information We Collect

Information is saved until the enquiry is dealt with, and then archived with the project or on cloud based systems if you are an ongoing client. We also retain your contact details and information in the emails you have sent, but you can request to have your personal details deleted at any time.

We will not sell, distribute, or lease your personal information to third parties unless we have your express permission, or are required by law to do so. We may use your personal information to send you relevant information about services we offer, or information you need as part of the services we offer.

Data Security

In our continued commitment to ensuring that your information is secure and to prevent unauthorised access or disclosure, we have suitable physical, electronic and managerial procedures in place to safeguard and secure the information we collect online.

  • Data is stored on a secure cloud-based server or on a secure, password protected computer with limited user access.
  • Sending information over the internet is generally not completely secure, and we can’t guarantee the security of your data while it’s in transit. Any data you send is at your own risk.
  • We have procedures including 2FA, passwords, restricted access and other security features in place to keep your data secure once we receive it.
  • MODEX Ltd will NEVER pass on your personal data to third parties without first getting your explicit consent.

Controlling your personal information

You may choose to restrict the collection or use of your personal information in the following ways:

  • Whenever you are asked to fill in a form on the website, look for the box that you can click to indicate that you do not want the information to be used for direct marketing purposes
  • If you have previously opted-in to a mailing list, or provided other information, you can find out what information we hold, and ask us to remove or not to use any of it, by writing to, or emailing estelle @modexuk.com
  • You may request details of personal information which we hold about you.
  • If you believe that any information we are holding on you is incorrect or incomplete, please write to, or email us as soon as possible at Estelle Hope: [email protected] We will promptly correct any information.

Google Analytics

 

User and Event Data Retention

We use Google Analytics to find out what content works best for our users. User-level and event-level data associated with Google Analytics cookies is retained for 14 months and then automatically deleted.

IP Anonymization

We have implemented IP Anonymization, simply put, the last three digits of your IP address are set to zeros in memory shortly after being sent to the Analytics Collection Network. The full IP address is never written retained, or written to disk.


This site also uses Cookies, find out more or manage them here.