When designing an exhibition stand, it’s important not only to ensure your company stands out, but also that the impression that you create is a powerful and positive one. There can be a number of challenges when it comes to choosing the right trade show stand design, not least the possible space restrictions which can place severe limits on the visual impact you can create.

Making the right first impression to attendees is vital so how can you ensure your exhibition stand design is eye-catching and brand-promoting? Here are ten expert tips for your exhibition stand design and build that will ensure yours creates the right impact.

Set Your Goals

Before you can begin to design your stand, you need to know what you need to achieve and which brand message you need to express. Even the best-looking stand won’t achieve anything if it doesn’t represent your brand’s values or the benefits of your service or product.

Maximise Your Space

Booth sizes can be compact, so it’s essential to make the best use of your allocated space. Confirm the dimensions before beginning your design as this will let you know precisely what you need to work with. This will ensure you don’t need to make changes at the last moment.

Consider Height

Some venues have a high ceiling, and you can really harness this extra space to maximise your stand’s visual appeal. You can make your exhibition stand even more eye-catching with high signage or suspended props so your attendees can spot your stand from the second they arrive.

Use Text Sparingly

Less is often more, and this is especially the case when you’re considering using text on your stand. Never use a sentence where a word can do, and make sure to adopt a memorable slogan so attendees will remember your brand long after the event. Choose a large, clear font and put the text at the top of the stand so everyone can see it clearly through the crowds.

Get The Lighting Right

Many people overlook the lighting aspect of their stand, although lights can enhance your aesthetic appeal and can create an ambience and mood. You don’t need to rely on the venue’s own lighting – use uplights, coloured lights or spots to highlight specific areas of the stand.

Use Graphics

Exhibition attendees are subject to information overload and have a short attention span. Graphics and images can better communicate your brand message than text ever could, so choose your images wisely and site them in the right spot where they can easily be seen, even from a distance.

Use Different Materials

Exhibition stands can make use of a range of materials, so feel free to experiment and choose one which best matches your brand message. Whether plastic, smooth moulding would bring the right modern feel or chrome details would bring a contemporary look to your design, you can find the best way to showcase your products or services.

Adopt Technology

Tech has a key role to play in everyday life, so add it to your exhibition stand. Technology now plays a huge role in our day-to-day life, so why would you not include it in your trade show stand? Incorporate VR or add interactive walls and touch screens for a new and fresh visitor experience.

Create The Right Atmosphere

By using a combination of textures, lights, scents, layouts and colours, you can create the perfect atmosphere to showcase your brand. Through stimulation of the senses, you’ll attract attention and make your product stand out from the crowd.

Be Audience Focused

Identifying a target audience is important before embarking on the process of design. Focus the concept of your stand around the needs and desires of your audience and you’ll be certain to attract the right prospects.

With the help of a skilled team of exhibition stand designers such as Modex, you can be certain you’re on track to be successful at your next trade show.