Choosing the right freebies

Industry exhibitions and trade shows are extremely important, whether it’s to network with your peers, generate leads, launch a new product or just to see what everyone else is up to. It’s just as important that you make the most of your attendance by giving them something to remember you by. After all, who doesn’t love a freebie?

However, while promotional products are an exhibition staple and a marketing must at trade shows, just like receiving a themed jumper at Christmas, your freebie should not be a disappointment. A bit of thought can go a long way. You need to consider your audience carefully – how old are they, what motivates them, are they mainly men or women and so on – when choosing the right free gift.

Increase traffic to your stand

Exhibition stands that offer promotional items tend to have higher levels of traffic than stands that disregard the many benefits they offer. Why? Simply because people like getting free stuff. But everyone loves a freebie so you’ll also attract ‘freebie collectors’, and probably give some away to people who won’t be interested in your product or service. You can address this by exchanging your gift for the person’s business card, or choosing a gift that only your target market will be interested in. Exhibitions and trade shows are highly competitive with exhibitors competing to stand out among the crowd. Advertising a promotional gift can give you the edge over your competition and draw more attention to your stand.

Make your giveaway memorable

In the end, the most successful gifts are those that stand the test of time. Don’t give them something generic like pens that will end up in the bin within minutes. It’s worth thinking that little bit more creatively and spending that little bit more on something that will stay with the visitor for a while. Get your choice right and promotional gifts can help you stand out and make you, your business and your brand memorable. The majority of prospects remember the company who gave them a certain promotional gift, particularly if it’s relevant, quality and useful. If you choose something that is cheap and gimmicky then that directly reflects on your brand. Oh, and make sure that your gift has your web address or telephone number on it so that any potential customer can contact you.

Improve the image of your brand

Raising brand awareness is a key goal for many companies attending exhibitions but in the middle of hundreds of companies trying to do the same, it’s not an easy task. More often than not, trade shows and exhibitions are busy, crowded places. So for your brand to stand out above the others you need to make a positive and lasting impression on visitors. Successful gift ideas tend to show strong branding and user value. Freebies are a great way of influencing prospects. If your company and brand is seen in a positive light by attendees, they’re more likely to consider you as a supplier. So, be brave, fly the company flag.

Increase your visibility

One of the best things about promotional items is that they don’t have to break the bank. There are an enormous range of gifts available out there for all budgets, so it shouldn’t be too difficult to find one that best suits your needs. At an exhibition freebies give your brand visibility that continues long after the doors have closed and everyone has gone home – making them a fantastic long-term cost-effective investment.

Add to your visual display

Looks are important element of your exhibition stand. And this applies to your freebies and how you present them too. Promotional gifts are key to getting noticed in a sea of other exhibitors, so why not incorporate them into your stands visual display? Arrange the stand in such a way that shows off your freebies in an eye-catching way that entices people towards the stand and makes them want to talk to you. Once they are hooked with the giveaway, you and your brand will be foremost in their mind.

Convey your values in an instant

Choosing the right freebies to give away during an event is important. Not only should they be relevant to your business or industry but they can provide a talking point and an ice-breaker, so you can quickly move on to how your company can help them. So if your company firmly believes in helping the environment, why not give them a reusable bottle or a recycled notebook. This will send a strong message that potential clients can immediately grasp.

Generate leads

One of the main reasons that companies attend exhibitions is to get leads, and your freebies can definitely help you accomplish this. You can use your gift as a way of getting people to engage with you, getting them to visit a presentation or demonstration later on in the show. Get creative and use your promotional gift as your business card. Being different or unique works as it enables you to stand out from the crowd.

Some ideas to get you started…
• Branded mugs
• Reusable bottles
• Recycled notepads
• Mobile power packs
• Clothing
• Branded exhibition survival bags

Smart man with glasses in black and whiteTom Rigby, Author

For over 20 years, Tom Rigbyhas helped businesses across the UK to find their voice and communicate their messages, in print and online, whether they want to generate sales, attract customers, inform stakeholders, educate the public or persuade them to join a cause. He is a published author and occasional contributor to a number of publications.

More Tips...

European Union General Data Protection Regulations

The GDPR is designed to help all of us have more control over our personal data, and how is it used.


Who does the information GDPR apply to?

Data subjects, being all visitors and users of any website who are members of the European Union, and therefore who submit personal data. MODEX Ltd is the data processor and data controller of this site. You can find out more about this law here.

Privacy Policy

Effective from 25th May, 2018

This Privacy Policy sets out how we use and protect information that you may provide when you use this website.  Your privacy is protected and important to us. If you provide identifiable personal information it will only be used to help us fulfil your project requirements.

MODEX Ltd is the company who collects any personal data submitted through

We may update this policy periodically, please check this page to ensure that you are in agreement with any changes.

What We Collect

Personal information, basically any data that can be used to identify or contact you is collected so we can service your requirements.  This could include your name, business name, address details, email, telephone numbers, or information pertaining to your exhibition stand requirements. You may also at times be asked to leave a message about your enquiry or project brief. Websites also collect your IP address through the use of Cookies (find out more about cookies below).

If you opted-in to our mailing list, you may receive occasional emails on important updates or service information. You have the right to opt-out or and have any personal details removed at any time, please email Estelle Hope:

What We Do With The Information We Collect

Information is saved until the enquiry is dealt with, and then archived with the project or on cloud based systems if you are an ongoing client. We also retain your contact details and information in the emails you have sent, but you can request to have your personal details deleted at any time.

We will not sell, distribute, or lease your personal information to third parties unless we have your express permission, or are required by law to do so. We may use your personal information to send you relevant information about services we offer, or information you need as part of the services we offer.

Data Security

In our continued commitment to ensuring that your information is secure and to prevent unauthorised access or disclosure, we have suitable physical, electronic and managerial procedures in place to safeguard and secure the information we collect online.

  • Data is stored on a secure cloud-based server or on a secure, password protected computer with limited user access.
  • Sending information over the internet is generally not completely secure, and we can’t guarantee the security of your data while it’s in transit. Any data you send is at your own risk.
  • We have procedures including 2FA, passwords, restricted access and other security features in place to keep your data secure once we receive it.
  • MODEX Ltd will NEVER pass on your personal data to third parties without first getting your explicit consent.

Controlling your personal information

You may choose to restrict the collection or use of your personal information in the following ways:

  • Whenever you are asked to fill in a form on the website, look for the box that you can click to indicate that you do not want the information to be used for direct marketing purposes
  • If you have previously opted-in to a mailing list, or provided other information, you can find out what information we hold, and ask us to remove or not to use any of it, by writing to, or emailing estelle
  • You may request details of personal information which we hold about you.
  • If you believe that any information we are holding on you is incorrect or incomplete, please write to, or email us as soon as possible at Estelle Hope: We will promptly correct any information.

Google Analytics


User and Event Data Retention

We use Google Analytics to find out what content works best for our users. User-level and event-level data associated with Google Analytics cookies is retained for 14 months and then automatically deleted.

IP Anonymization

We have implemented IP Anonymization, simply put, the last three digits of your IP address are set to zeros in memory shortly after being sent to the Analytics Collection Network. The full IP address is never written retained, or written to disk.

This site also uses Cookies, find out more or manage them here.