It’s no secret that exhibitions and trade shows are fantastic marketing opportunities. Aside from the obvious exposure during the event, they also provide you with plenty of engaging content to feed your social media activity to drive visitors to your stand, boost engagement with your social media content and build your social media audience. Here […]

Your stand looks the part and you’ve got the position you wanted. The printed material looks fantastic and you’ve erased any technical glitches. Now, whether you take your own people or hire staff from an agency, you need to make sure that everyone is on the same page. Without brow-beating them, take the time to

It’s your home for the time that you’re exhibiting and by the end of the show you’ll know every square inch of it. But when everyone has gone home, have you ever considered what happens to your stand? Does all that time and money really end up in the bin? No, it doesn’t. Here are

It takes careful planning to execute successful attendance at an exhibition or trade show. Months of planning go into countless tasks which if not organised can become overwhelming as you try and squeeze it into your normal daily schedule. It’s the little things than can make the difference and it can be easy to overlook

Aside from your maximum budget and the amount of space you need, there are a number of other important factors you need to consider when choosing the ideal exhibition space for your stand. Choose right, and you’ll be rushed off your feet. Choose wrong, and you could be facing a lonely few days. Here are

From small exhibitions to massive industry events, trade shows can be a fantastic source of new leads and exposure for your business. The more visitors to your stand space, the more opportunities you have of converting a healthy number of them into hot prospects. But when every exhibition stand is trying to do exactly the